The Global Campus Studio Project as a chance for students from across the world to collaborate.

Tuesday 30th September 2025

For our first session, we were put into break out rooms with students from Stuttgart University and from Toronto and asked to create a ‘Persona’ for a publishing company called Kosmos which is a German company that specialises in educational books for children.

Our peers turned out to be graphic designers and marketing communications students which was a change of pace from the mostly arts students we interact with.

After looking at the Kosmos website, we decided to make our persona a mother instead of a child, as parents are the ones buying this product for their children. We created the persona of a working career woman who wants her child to be academically focused while not spending too much time on screens, but also giving the child the freedom to chose what they learn or play.

We thought that she liked detective books so buys age appropriate Kosmos detective books for her son, and encourages him to build a healthy after school routine while her and her husband are away a work. When she does have time with her child, she makes an effort to include him in tasks like cooking which relates to the Kosmos cookbook.

When one of our teammates presented our work, we were complemented on how we related the persona to the company’s portfolio.

To be honest, this first session gave me a bit of cold feet especially regarding use of AI on an ethical level, but I want to try and see this through for at least another week as I feel that I might learn to help round out my skills.

(include picture of word document)

As my first session, it was quite chaotic as I wasn’t fully sure what was going on. I was quite surprised to find out that my peers weren’t all necessarily artists. I am both excited and nervous to see how this project progresses as well as hopefully meet those who I was supposed to be in a group with throughout this.